I have a product review site and am looking to build articles to create authority and traffic but I can't find keywords. They either get ultra low searches or are too competitive even around 300 exact searches a month the top niche sites seem to cover everything that I have looked at or am interested in. Any tips?Should I just write about what I like and let my authority develop before tackling the other authorities?
I would say write articles for the ultra low searches to start out. This is what is called "low hanging fruit". If you do this, you will most likely get traffic from long tail keywords that you didn't even think about. When that happens, you write more articles around the long tail keywords to bring in more traffic to your site.
I think the long tail option keywords is best choice. They are less competitive than the short keywords.
As you have product sites, so using those keywords which have business meaning would really be too helpful. I would say that try to find keywords which have, these words: Reviews buy order price cheap where to buy
Try this technique I just wrote about in another post here ==> https://forums.digitalpoint.com/threads/any-technique-to-select-best-keyword.2650107/#post-18545333 Also, sometimes those small 300 exact match keywords are fine because you can rank for them a lot easier, because your competition ignores them. Ten posts with those and you're set.
Write about what you like and aim first for long tail keywords. From there on you have to build on authority to compete with higher competition keywords. Few tips: Never write content for search-engines. Write about a niche/subject you like. Be unique and work inactive (social media). Failure is a reason to improve not to quit. Think about your visitors not the money.
Always choose those keywords which are of low or medium competition and high local or global searches..