Tips For Maximizing Your Google Adsense Revenues By: Diane Nassy Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing well but the webmaster simply isn’t putting in the effort to make things happen. Here are some tips to make AdSense work better for you. If you do them all and you’re still not having any luck, then you just might be running one of those sites that don’t make money 1. Determine if your visitors are “in the mood†Like I mentioned at the top of this article, some web sites just don’t work with pay-per-click programs. The best performing sites fall into one of these categories: • Sites where users go and expect to buy something while they are there. E-commerce sites fit the bill here.. • Sites where users go to find specific information on something that they want to buy now. Music and video review sites, vacation information sites, resume building sites, etc. You don’t have to actually be selling these types of things; your site can just be a mecca for information pertaining to these things. Then, when the visitor comes to read your content, they are more likely to click on your ads. • Sites where people who have disposable income and a credit card like to visit. This includes sites with money management, investing and lifestyle content. • Sites that draw a large amount of new users every day. Free coupon sites and “How to†sites are good examples. • Sites where people go who expect to read ads. Classified ads and shopping comparison sites fit into this category. 2. Make sure that your visitors don’t feel that you just want to grab their money Give them plenty of relevant and well-written content. If writing isn’t your best skill then hire someone to do it for you. Good content brings steady traffic and steady traffic pays the bills. 3. Play by the rules Google has some very specific Terms of Service for participating in their AdSense program. Learn those rules and follow them so you don’t lose all of your investment by getting shut out. 4. Use the tools that Google gives you Google gives you tools for determining the best keywords for your site, measuring ad performance, and setting up different ad “channels†for fine-tuning ad results. These guys and girls are the 800 lb. Gorillas in the Pay-Per-Click market. They didn’t build these tools just to keep their programmers busy. Take advantage of their knowledge for they are very big and you are not! 5. Tweak, fine-tune and then tweak again You should never be happy with your AdSense performance. If it’s good, then you need to make it great. If it’s great then you need to make it amazing. If it’s amazing then you need to take it to the UPS club. The UPS club? Google sends all checks over $10,000 per month to the webmaster via UPS overnight delivery. Now there’s a club that I wouldn’t mind belonging to. 6. Get more traffic No matter how much traffic you have, you need more. More eyeballs translate to more clicks. Even if you’re only pulling a 2% click-through. That’s a lot of clicks when you have thousands of visitors each day. 7. Experiment with new keywords New keywords can bring new ads and new eyeballs along with it. Set up some new pages on your site and experiment with different content. Once you get something that’s working then refer back to Tip # 5. You can see results in near real time when you use Google’s AdWords. Don’t be afraid to be different. If something that everyone else is doing doesn’t work for you, then invent something that does work and get it on your site. About the Author: Diane provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
To get easy traffic, do like moonrock does, post the adsense advice on all webmaster forums and put your website link below "About Author".
I like the first tip talking about 'visitor moods' - it's not one I've come across before, but it makes a lot of sense.
Nice tips, but did you have to post the whole article AND the author info? Seems kinda cheesy. Im with BrandnewX on this one
Music / video sites, classifieds and free coupon sites aren't likely to bring in much revenue due to the low price you'll get per click. You'd need a ton of traffic. Seriously, the article is good for publicizing the author's site but contains little actual info towards getting the most out of adsense. Here's a couple of real tips if you want make some serious cash as opposed to just adding adsense to your site for a few extra bucks a month - 1) create your site with adsense in mind from the get-go 2) make good use of overture's bidtool to get an idea of what ads relating to a certain subject can pay per click http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/ 3) don't restrict yourself to adwords for advertising. Personally I barely use it - prices you pay per click rarely are profitable if your only revenue is from adsense.
I'm just curious as to what this specific assumption is based on? Not saying you're wrong but one of my sites doesn't fall into any of these categories. It's a moderate performer and your answer may tell me whether it's an exception to the rule or if this is why I'm not making the mega-bucks
I've tested the Overture bid tool..do you take the max and lows and go in between when calculating "is this worth it etc"?
basically yeah...I just use it to get a general idea since of course actual amounts from adwords are different. I look for a good density of high paying bids. 'High' depends on what I expect to pay per click for a ppc campaign as well as traffic considerations. But I generally like subjects that have max bids over a dollar. However I'm happy to build an adsense site for a subject that pulls a max of .50 a click if I can get lots of traffic for cheap.