Are there any special skills like knowledge of FBML required to create an attractive & good looking Facebook Fan Page to attract visitors?
This article on 5 Tips to make your Facebook page stand out will be the best read for you as you're looking to create an attractive page for your visitors.
Of course facebook has a great feature FBML to attract more and more visitors on fan page. You can customize your fan page according to your choice by images, videos, dynamic images even you can out your website's home layout.
[h=2]1. Networking with other platforms[/h][h=2]2. Creating a resource[/h][h=2]3. Creating contests that include participation[/h][h=2]4. Empowering pre-existing pages[/h][h=2]5. Targeting the proper demographic[/h]
Sameer_Max thanks for your support with the article you provided. Also Sam Gilmore your points are definitely worthy. Please share some more techniques time to time to this thread.
The new layout for facebook fanpage timeline is coming out. there are a lot of articles out there AND facebook has guidelines on the main image on the timeline like: do not post offers do not include company name or contact info do not encourage people to like page ( on the main time line image) but this could be an opportunity to have a contest...to have your fans vote for the best timeline image over a couple of weeks...
Contests and draws are the best ways to attract more fans to page. Also integrated apps will double the this chance.