Hello everyone. Im the pay per click bid manager for my real estate company and im new on this forum. Ive been working on Google Adwords for the last 4 months and im not generating more than 15 leads spending $600 per day. Ive done all the research all over the internet about landing pages and pay per click "tips" and so far ive not seen the ROI that i need. Maybe any of you already worked with the Adwords and maybe have nice ideas to share with me. Any advice you can give ill be more than happy to try it out.
I would scale back and regroup. Stay small and slowly build up over time. Take advantage of the location setting (if you havn't already) and the scheduling feature (based on peak times). From there I would play with the ad position prefences and see what creates the greatest ROI. Like anything else, it takes a little time, but at least you won't be throwing money at the wall hoping it sticks.
whow...this could be a long thread. There is so much to look at. Starting with keyword-research for your market/niche. Looking at your landing page and keyword-relevancy of the page to your ads ? How is you average quality score ? That's an enormous budget...i wish i could spend $600/day on PPC If your CTR/conversions are not that good it might be that your KW is just not targeted/specific enough.....or people dont get what they expect once clicking on your ads ? my $0.02
1. Check the quality score first. Are you having enough impressions. If not rework on your keywords. target locally with cities or counties.(im not aware of your product). Rework your adwords with new keywords. Make sure you ahve all necessary compenents required for conversion in your landing pages. Hope this info is fine.
Actually im working on my landing pages as my company just ask for the name, email and phone number without showing at least a bit of info so maybe that could be making the "clients" to just hit back button. Here are my stats for this month. US campaign [ $400.00 / day ] Clicks 2,708 Impressions 440,605 CTR 0.61% CPC $3.27 Canada Campaign [ $200.00 / day ] Clicks 1,772 Impressions 420,051 CTR 0.42% CPC $2.32 Thats a total of 4480 clicks and that made me like 258 conversions. Thats a very low conversion rate and ive been improving the last 3 months. By the way, thanks for the advices, gonna start "test" campaign with this to see how them work. Keep posting, and ill keep testing lol.
With those CPC prices and your CTR, I'm guessing you have the content turned on. Either turn that off and create a similar campaign and bid way lower and have the other campaign run on content, or use the 'seperate prices for content bids' option. Also, lower your CPC bids and since that will drop your volume, add more city campaigns or create more adgroups for 'city real estate' 'city house' 'city home' etc.
What's your target? Are you working strictly on a cost per lead or are you working off a number like cost per sale? Leads can be tricky....there's quantity and then there's quality. Keyword and ad copy is critical when it comes to producing quality leads. Critical.
Couple of ideas: 1. Pay attention to your copy. Try to include your target keywords in the title, then on the first line use some descriptive material and then a hook on the second descrip line - eg Lincoln Park Condos Spacious 3 Bedrooms Competitive Prices, Free Tours! www.realestatefirm.com/lincoln-park-condos
i think his problem is that people DO click...but it doesnt convert....otherwise i would have given ad-wording advice also. Problem must be on the landing-page. IMHO.
It could be the ad as well. If the ad isn't doing a good job of qualifying the prospect the click could be wasted. User thinks they are getting "A" and when they reach the page they are getting "B". Changing the ad to better reflect the landing page is most of time much quicker than changing the landing page to match the ad.