Can anyone give their input on their experience using Facebook ads. Is it expensive? can you generate a good amount of leads? clicks? Under $1 clicks?
It pretty much depends on how good you are at advertising. Theirs traffic their that will convert if your ads are laser targeted. Be prepared to get alot of impressions fast! As far as getting clicks under a dollar, that will just depend on your competition. I personally stick to smaller paid search services. Edit: Forgot to mention that people have had alot of success in dropping cost by running their ads for a few hours, pausing them for an hour, then starting them back up.
they give out free vouchers, you can search online. I would suggest trying out with one of those first.
You may try to develop a Facebook App or like this gadget to engage the visitor this will more benefit than simple advertisement.