Hi, I am starting out with affiliate programs as an advertiser Is there any good resources out there to maximize the success of my program? Should I be doing special landing pages or is that the responsibility of the publisher ? Any tips and resources would be greatly appreciated! When you join affiliate programs, you are kind of thrown in with little help unfortunately...
Hey pmaro, As the advertiser you definitely want to make the LPs as opposed to having pubs make them...for your own benefit, to protect the brand/product. Also, make sure there are appropriate publishers for your product within whatever network you signed up with. If it's a mismatched product w/ the market being served, then you could potentially get wiped out. I don't know what your payment terms are, but often advertisers that pay for both leads and sales can potentially take a big loss if all of the below factors happen. 1. there is a lot of volume pushed to your product (which you hope there will be) 2. product is mismatched with publishers (ie credit report offer on a site where most users are under the age of 18, etc) OR 3. banners or other means of promotion are great causing a high CTR or many leads, AND the product is undesirable, resulting in few or no actual sales. Hope that helps a little