Tips & Tricks for making Email easy Most bounces are temporary and are caused by many factors. For example, the recipients inbox is full or the email client is noticing too high of a volume threshold – these are considered soft bounces. On the other hand there are hard bounces which are permanent, typically caused by invalid email addresses. Either way there are methods you can put in place to help prevent receiving email bounces. The easiest and best thing to do is segment your email list by recent email subscribers, openers, and/or clickers. This will increase the probability of your email marketing reaching those active subscribers, and of keeping their email addresses active.
Or another way to present emails from bouncing is called whitelisting. When your subscriber whitelists your email address, it means that he/she is recognizing the fact that they want to receive emails from you. Thus your emails will never be sent to the junk box. i always ask my subscribers to whitelist my email the minute the subscribe to my list. It serves like a safeguard to your future emails and offer that you send to them. this could really save you the effort of segmenting your list over and over again.