I am just getting into niche marketing. I found what I think is a good niche, judging by what I learned in an e-book I recently read. I've found a drop-shipping company that has the products I need. I've made a list of 24 keywords that I think may be good ones, but I want to expand this list to 100-200. Should I just continue to do this manually? Also, should you do keywords such as 'red truck' and 'green truck' or would you simply do 'truck'? I read it's good to be very specific with your keywords, and I remember reading a method about long-tailing where you included a lot of very specific descriptors in your keywords to achieve a highly targeted audience. I just need some clarification on this topic. Once I have my 100-200 keywords and have divided the related keywords into their own Ad Groups and have written two Ads for each group (so I can split-test), what else is there that I should do? Is the next step to start the campaign? How would you go about this (how much would you begin with? when the campaign is over, how do you know which keywords to strip out and which to keep? obviously you want the better ones, but what is 'bad enough to discard'?). I'm also feeling a little bit nervous about writing my landing pages, even though I'm a pretty decent writer. Any tips and resources on this would be especially appreciated. I hope I haven't overwhelmed you all with my endless questions . And thanks in advance for your time here.
Definitely use specific keywords and a lot of negative keywords... Don't begin with an amount you aren't comfortable with. Set up conversion tracking and use that data as an additional factor when tweaking your campaign. I like to wait a week before I tweak my new campaigns. Some tweak earlier, some wait longer for better data. A bad keyword is one that doesn't have a positive ROI. Landing pages are everywhere. Take notes from the ones that you see even in your own niche (if they exist). Use keywords, stir emotions, use strong call-to-actions and don't include any distractions. Also, be sure to split test your landing pages too. Those are all basic advice that have been said over and over again. Best of luck!
I've just bought a campaign from the Cambridge Business academy for 40 quid, Its got over 1000 long tails every banner manageable a targeting 1p clicks. What ever you do don't go for search engine ads its too expensive. Instead use the content network and banners, this means you will only appear on other people sites and not in the search results. My top tips.. 1, Pick you top ten keywords 2, Put the first one in Word tracker and take the top 100 keywords 3, Make a campaign with all these related words 4, Repeat for the next nine keywords using new ads for each one 5, Make every type of banner (this gives you more chance of being shown) 6, Repeat the whole process using banner ads under a different campaign 8, Set your maxium cpc to 10p for the first 24 hours and daily budget to £10 each for txt and banner ads 9, After 24 hours reduce all maxium cpc down to 1p 10, enjoy the traffic! but if your on shared hosting be careful!! (25% bandwidth restriction) With a budget of £20 a day you should get around 2000 hits if the search volume allows it. This does work I've seen it, originally set up by Paul Lynch. All I'm waiting for is to sort my site out them I'm going to flick the switch on this badboy and let it roll out...hehe
This definitely seems like it may be a good approach to marketing apparel items, which is what I'm going for. It seems like there's tons of competition in the search engines. If the CPC is anything like 10p (I'm in America, so I think that'd be like 15-25 cents), then that's WAY better than the rates I'm seeing for search results. Thanks for your input, I'm definitely going to think further into this!