Hi all, I am totally new in YSM or other PPC(like AdWords) and don't know about it a lot. Could someone help me? Here are some questions: 1) What tools do you use in order to do keyword research? 2) maybe someone knows some tips how make the best ads as possible. Also other useful tips about YSM would be appreciate. Thank You
For keyword research you can use Google's Keyword research tool (google it). Also yahoo provides some excellent keyword tips in its research suggestions (when you type a keyword it shows you related words). Start with free tools first and then move to paid ones, once you start collecting some dough. For ads - look at other ads in your niche and see how they are attracting eye balls. I'm not suggesting copying here but getting ideas and learning from them.
Hi my adwords campaign suddenly got smart priced. I am looking into ysm. Can I get like 4-6 cents clicks on ysm for US traffic? And do they smart price the whole campaign like adwords does?
Adwords keyword tool is great for keyword research. Seo book's keyword tool is also great, it gives you results from various keyword tools. For manipulating with keywords use Keyword Pad.
For a starter, I wont recommend YSM , because of difficult user interface and if you want to target some other countries than US and Canada ,you probably have to open a other account..
Just remember, Yahoo is very similar to Google, anything you know worked with Google try with Yahoo, most likely it will work there as well
How to use YSM Rule #0: 3-4 word keywords attract buyers, 1-2 word keywords attract browsers. Rule #1: don't be obsessed with getting the number 1 bid for a keyphrase. Rule #2: monitor the effectiveness of your clickthroughs. Rule #3: If you are bidding on a keyword that isn't the prime focus of your site, my advice is, at first, simply bid enough to get on the bottom of the list. Rule #4: Consider bidding for one of the first 3 positions, but only on very specific, very focused search terms that are directly relevant to your site, and only if they are reasonably cheap. Hope it ll help you.
Use {KEYWORD:YourDefaultText} in AD Title or Description to help make your ad more relevant. When a customer search a Kwd the AD Title or Description displayes your keyword
1) Start with standard match type first. This match type is similar to exact match in Google. When the keywords can make money, you can change to advanced match type which is similar to broad match. 2) Learn to use bulk upload in YSM. If you already have profitable keywords in AdWords, you can convert it to YSM with Convert202. YSM has better conversion than AdWords. Its weak point is slow Web UI. Hence, I recommend you to learn how to use bulk upload. HTH
YSM has lots of problems, but it is a straight forward system. You should: 1. Use standard match keywords 2. Opt out of Content network (completely) - The default of YSM is to opt into both search & content 3. Opt out whatever countries and regions that you're not supposed to target 4. Use keyword insertion (when it makes sense) 5. Track your conversions 6. Review at your "assist" keywords, as some of them may become your "core" keywords 7. Pray for luck!! P.S. Always try to figure out the keywords that work for you (that convert), then make sure you bid these keywords high enough to receive clicks!
AdWords keyword tool is great for researching keywords. And SEO Book's keyword tools also. For managing large keyword lists try KeywordPad from Softnik Technologies. It is a great tool with a lot of really useful features.
Most of us use Google Keyword Tool. Here are the Google AdWords Tips For Success. Of course, they apply to any PPC service, whether YSM or Bing AdCenter. You may want to take a look at Google AdWords Learning Center. As stated above, these principles apply to any other PPC service. Good luck.