Is your CTA copy action-oriented and benefit-driven? Avoid generic phrases like “Submit.” Use strong action words combined with benefits (e.g. “Get my free report now” or “Boost my ROI today”). Make the action feel like the next logical step in their journey. Does the CTA address the value the user will receive? Reinforce what the user will gain immediately after clicking. For example, “Show me expert-level insights” is stronger than “Click here.” This emphasizes value while prompting action.
I also like the idea of addressing the value directly, like in your example of using 'Show me expert-level insights' instead of the generic 'Click here.' It feels more engaging, and like you’re actually guiding the user toward something valuable. Do you have any more examples or advice for different types of CTAs, maybe in various industries?