When writing multiple press releases for your products or services, is it best to spread them out over a period? Say you launched several websites, would you write a PR for one of them, then wait a week or so, then write a PR for the next one and so on. Or is it better to write all of them at one time?
To me when it's about time to release a product or service or anything you can call a news, it should be done with press release at the same time. If you have quite a number of them, press releases will depend on the actual date of product or service launch.
As an owner of a PR firm, I always tell clients to get release out as soon as something is newsworthy. If you happen to release 20 sites in one day, they're all newsworthy, so send 20 releases. If you stagger their launch dates, stagger the corresponding press releases. One press release should have no bearing on the others ... unless you're hand-distributing to all of the same media outlets. If you send too many that way, you can always overwhelm them. So for manual distribution, you might be able to combine some of your news into fewer releases. Jenn