I know it sounds weird but after testing for over a month, the ecpm just hovers around within a certain limit but doesnt look great at all. I am now wondering since we have less advertisers bidding for our keywords, should we just let all mfa's fight against each other and of course with other premium advertisers for the valued spot?? So is it the right time to remove all mfas from competitive filter and let them go on wild on your websites? Maybe this would improve the ecpm? anyone tried this method yet especially after the recent downfall across the board. Any thoughts are welcome.
VCC, you got me wrong. am talking the other way round. Let MFA's show ads on your site. Remove them from competitive ad filter, basically empty your ad filter and let all ads compete for better earnings. I know it sounds way too stupid to me as well.