Some people have unlimited $. Others need to budget there adwords spending, send out your best tips here. Even though this could also be an adwords thread, lets see how you CBers deal with this. How effiecent is the "not give anything away" method really. The Main Things to tigheten budget. 1. Make your ad super Specific. EX; "Buy WaterMelon for $3.94" 2. Lower CPC and lower your position. 3. raise Quality Score 4. raise CTR. Yes 1 with 3/4 don't usually go together, but thats when I get to my main question. Which solution is best ? Is it better to make your ad super specific then raise your CPC? Lower your CPC with a Super Specific ad? Or just lower your CPC with you high CTR ad? Or don't budget at all and leave your high CTR ad with your Top 1-3 positions ?
Stay in top 5 positions. Use specific keywords + specific ads. Make separate adgroups for keywords, so you can write highly relevant ads. Do split-testing to constantly test new ads to raise CTR. Rise CPC, when you feel that the keyword is profitable for you.