Can someone please explain to me why if a link EXHANGE is not as good as a non-reciprocal backlink why don't three webmasters agree that each of the 3 websites give the other a link sothey all would be non-reciprocal? It seems I read something about three way linking being bad, but it seems to me that this would be a legitimate vote for each site. I'm new here and still learning, so be kind.