Every marketing guru out there talks about having a good list of names to market too. But what good is that list of on a small percentage open them. We've done some testing to determine what works to raise that percentage. Here are a few things we've found (common sense really) but I'd like to here some suggestion about what others have done to increase their open rates. 1. Subjet Lines Are Critical - Reader must have an incentive to open... like promise them a benefit or some type of entertainment like "Funniest Video Ever" 2. Test Emails in a Spam Filter First - All out bound e-mails should be run through a spam filter first to check if it will pass. While by no means foolproof, if it fails because you are using SPAM trigger words like FREE you can change them to friendly words like complimentary. 3. Ask Your Readers to Help - One of the simplest ways to increase your open rates is to ask your reader to add you to their preferred e-mail lists so your e-mail does not get stuck in their spam folder. But it doesn't end there, you should also end each e-mail by asking them to pass it along to a friend. Just the suggestion dramatically increases pass around rates and therefore open rates. What are some more?