This is not for all the SEO experts out there. This is basic SEO / SEM represented in a more easily understood way for those who know a little bit about the Internet, website structure and some HTML. SEO = Search Engine Optimization SEM = Search Engine Marketing What do people really want to accomplish with their website? If the goal is to reach a huge amount of potential visitors, future customers/clients, new partners or fans then SEO must be implemented. At the very least, you need to understand the importance of what SEO and SEM can do for you. Basic SEO is easy to understand and rather easy to implement: Good rankings in search engines = More visitors = Better conversion Be careful when implementing SEO / SEM, there are so many possibilities out there and some of them are “illegal†and others make your website look childish/stupid. If you want to hire an SEO expert, be sure to get references from them, google their name(s) and don’t take anything for granted. The SEO business is the hustler’s paradise. It is easy to convince people (especially when promised page rank 1 or 1000% increase of visitors on a website) but extreme promises should alert you. Is it too good to be true? Read the rest at our business blog. Link to "Thoughts on basic SEO and SEM"
My thoughts is to only driving traffic and get some purchasing. I think the sole purpose of SEO and SEM is also that.