This one seems to be gaining steam: "Oops, my bad! Seems like I sent you a bad link / bad info / etc. in my last email. Been working late, jet-lagged, hit 'enter' by mistake..." We have a pretty small operation here, but even when it was just me, I read, re-read, test-sent, and re-test-sent anything going to a list. Does anybody really think a successful, professional marketer 'accidently' sends a single-purpose email and makes a 'mistake' with the thing the email is about? The reason it irked me this time is that the initial 'error' email promotes a 'free' report - sure, the marketer would love you to buy the *whatever*, but in trying to be helpful and giving to their list, here's a link to a free report with much of the good stuff. The "Oops" email says "sorry, my bad - the free report isn't free, it's actually $9.95, but there is some good free video..." It just seems to me that this is part of a trend towards copying any low-brow technique that may ring the cash register. Even if the "oops" email is simply an attempt to double-dose their list, as far as I'm concerned, these marketers are trading integrity for a few quick hits. Ok, rant over...
Yeah I've noticed this a few times, frankly it makes me unsubscribe because I know they are just trying to make a quick buck. They are just giving themselves a bad reputation and they will be sorry for it in the future. -- Hamish