Hey guys, What's your take on what Google considers quality content? When I think of quality content it's well written content that people are interested in. It also seems that infographic market is being saturated by low quality infographics. However, I've come across this HTML5 tool that compares 32 of the London boroughs. I thought it was actually quite interesting how they've approached marketing this tool and can see them creating more infographics like this. Should we as marketers being doing the same thing? You can see it here: http://www.natwest.com/personal/mortgages/area-comparison/london.ashx Do you think the trend for high quality infographics will become a thing?
Well there might be an upward pressure on quality of infographics, just like there was an upward pressure on the quality of various article directories like eHow. Judging an infographic's quality is a harder problem than judging the quality of written content. For example Google doesn't really know about the quality of the image or it's context. There are ways of judging quality of content via NLP which are rough but fairly effective tools. Higher quality content tends to be grammatically sound.
I think what matters the most is if your content has quality in a human sense. I've seen a lot of trash articles, blogs etc. rank on the top of Google. But I doubt they actually generate very much traffic that would lead to any kind of sale.
What hyonmyongyun said! In my opinion the content needs to be friendly but reflect the author. I go out of my way on my authority site to sound friendly and use charm, nicknames, humor, colorful graphics, and stand out as a fun personality. This way people learn about the person behind the content and can TRUST you. It's all a part of pre-selling, or building trust with your visitor so they feel comfortable with who you are. Think of some of your favorite sites and what you like about them. Try to bring that to your own content. I think what Google considers quality content to be unimportant. It matters what your visitors think is quality content, because that will keep them engaged, spend more time on site, return for future visits, and improve all your metrics that help with your rankings.
It seems like "quality content" pretty much means content that hasn't been posted before and is content that people want to share, if its something that you want to share with others through Twitter, FB, G+ etc. then its "quality" content. [This is what quality content means for me, just my personal opinion :-P]