Most inexperienced marketers see a high bid price and they think "That's too rich for my blood". They leave without ever attempting to fight. They get "bullied" out of the market. This happens on Google too. Here's what you'll see when someone is using this technique. Overture Bid Prices 1. 5.00 2. 1.22 3. .99 4. .97 5. .89 But let’s use the Overture Bid Tool and see what all the advertisers are paying. Is someone playing “Bullyâ€? Check out the top listed keyword – “search engine marketingâ€. $15.01 PER CLICK. That’s big money . . . Notice that most of the players in the market are at the $5.00 mark. Also note that SEOINC.com, in the #2 spot, has matched Google’s bid. But what are they really paying? . . . You should know what your maximum bid can be for the product you're promoting - that's how much you can spend on a click, assuming a certain conversion rate, and still make money. And in this case, it's probably around 5.00 per click – that’s where the pack coagulates. So, looking at these numbers nobody is going to dare dream of bidding $15.01. Right? Let’s go back to our example: Overture Bid Prices 1. 5.00 2. 1.22 3. .99 4. .97 5. .89 Even though the guy in that number one spot is really only paying one-penny more than the guy in the number two spot - nobody will mess with his number one position by attempting to outbid. If he left his max bid at 1.50, then guy number 2 might play the outbid game. If you’re going to play this game, then make your max bid high enough that nobody will mess with you. He's bullying people from competing and that top spot will be his until someone comes along and takes it. The guy in the number 2 spot is using a similar tactic, but he's more cautious. He doesn't want some guy like me or you coming in to run up costs on him. In many markets you can bully people too. Set a max bid that's way out of reality. Don't get carried away though. You can literally scare off competition. When people do their research, they get lazy. That's almost a given in any market. YSM only shows the top bid - so anyone who doesn't take the time to use some fancy piece of software ( like http://www.keywordlocatorplus.com/ ) or click on the Overture "bids tool" won't know that the guy is only paying $1.23 - they'll see $5.00 and leave. You can combat a bully by calling his bluff and bidding a penny under him. So, if you bid 4.99, then he pays the full $5.00. And you? You still pay just a penny more than the guy below you - $1.00. Like I said above, don't get carried away. It can become a game of chicken - or dumb and dumberer. If you're going to use either tactic, monitor closely.
This is funny.Where did you dig the screenshot? At first i thought that the thread is over a year old,but then i saw that it;s from yesterday.Funny stuff. Tell your source to update their database,josh25
I was making fun of you.Maybe your technique is good if you can travel through time. Can you check whats the bid for "time travel" on your bid tool?
LOL the technique itself is fantastic not the old non existent overture bid tool though. The OLD overture bid tool was used as a quick, simple demonstration on how to make use of this technique. There are many other keyword bid tools - 1. The NEW Yahoo Overture Bid Tool. (Primitive compared to the old OVT and only available to YSM users) 2. Keyword Elite (Simply the best, but expensive). 3. http://www.pixelfast.com/overture/ - not up and running yet but rumour has it that will be good to go by year's end. 4. Here's a compilation a large number of tools and services for keyword research and competitive intelligence - http://www.cumbrowski.com/CarstenC/seosem_keyword_research.asp and http://www.cumbrowski.com/CarstenC/seo_competitive_intelligence.asp though i have not checked if any of the tools provide bid information. Good Luck!