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This Google Adsense settings doubled my CTR!

Discussion in 'AdSense' started by KC TAN, May 20, 2010.

  1. #1
    I have been using XFactor adsense strategy for about 5 months and always wonder how best can we maximize the CTR. And out of curiosity, I change one of the settings in my adsense account for a week to test out and I am delighted by the results =)
    SEMrush
    The setting is: Interest Based Ads. If you are doing micro niche, I would strongly advice you to turn this setting off! After disabling this setting, I have seen an increase in CTR, one channel even close to double (from 15% to 26%). This experiment is conducted without any other changes to the ads.

    To change the setting, go to your google adsense acount under account settings, click edit the interest based ads and choose the disable option.

    [​IMG]

    I have also attach 2 screen shots showing some of the improvements before and after.

    BEFORE (on a total of 8 channels)
    Average CTR: 5%

    AFTER (on a total of 8 channels)
    Average CTR: 8%


    Important Note
    Before you go and change the settings, please understand this sharing is based on my personal observations. And I highly encourage to only change this settings for your adsense account if you are targeting micro niches.

    Anyone has similar experience to share?
     
    Last edited: May 20, 2010
    KC TAN, May 20, 2010 IP
    biz-directory.eu and sultanofseo like this.
    SEMrush
  2. baccifinejewelry

    baccifinejewelry Peon

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    #2
    Not tried yet about that. Let me try first this one before I drop any comment here.
     
    baccifinejewelry, May 20, 2010 IP
  3. ghprod

    ghprod Active Member

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    #3
    Hi nice share, but i can't find interest ads under my account tab :(

    what should i do?

    thansk
     
    ghprod, May 21, 2010 IP
  4. lastMMAfighter

    lastMMAfighter Peon

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    #4
    This is NOT setting for ads shown on YOUR SITE.
    This IS setting for the ads that YOU WILL SEE on all sites.
     
    lastMMAfighter, May 21, 2010 IP
  5. uttoransen

    uttoransen Prominent Member

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    #5
    are you sure, it says "These ads are served to users based on their interests and may improve your earning potential over time"
    why does it talks about earning potential then?
     
    uttoransen, May 21, 2010 IP
  6. MetaTitan

    MetaTitan Peon

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    #6
    Wrong. This is a setting in AdSense for ads shown on your site.
     
    MetaTitan, May 21, 2010 IP
  7. sultanofseo

    sultanofseo Notable Member

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    #7
    good observation. while the performance will vary form site to site, doesn't hurt testing it out. thanks
     
    sultanofseo, May 21, 2010 IP
  8. snewtonge

    snewtonge Peon

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    #8
    I think I'll give this a try as well. I just hope it doesn't make my CTR drop.
     
    snewtonge, May 21, 2010 IP
  9. Profit Blade

    Profit Blade Peon

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    #9
    Thanks for sharing this. I will try it on my account.
     
    Profit Blade, May 21, 2010 IP
  10. Nick Lotter

    Nick Lotter Member

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    #10
    Thanks for the tip. I guess the best thing to do is to test it the same as you did and see if we get the same results. Has anybody else tried this yet?
     
    Nick Lotter, May 21, 2010 IP
  11. Crazy_Rob

    Crazy_Rob I seen't it!

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    #11
    Crazy_Rob, May 21, 2010 IP
  12. slimjim2010

    slimjim2010 Peon

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    #12
    I'll test this for at least a week, see If it changes anything.
     
    slimjim2010, May 21, 2010 IP
  13. clbyodo

    clbyodo Peon

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    #13
    It looks very interesting.I will surely try it.
     
    clbyodo, May 21, 2010 IP
  14. asanka000

    asanka000 Peon

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    #14
    im gona try this and i will publish the results
     
    asanka000, May 22, 2010 IP
  15. slimjim2010

    slimjim2010 Peon

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    #15
    $hit !

    I think this is really working (no joke)!

    I changed my Adsense setting last night before I went to bed. My CTR yesterday was 2.54%, today (so far) my CTR is up to 5.06%.

    I havn't touched a single thing on my blog or Adsense except that one setting on Adsense (interest based ads), I have interest based ads turned off.

    I have a blog with a very small niche, that I've done only on-page SEO, sometimes I'll get 2000 page impressions a day, I havn't posted on that blog since the first of the year (Jan. 2010), also I havn't posted on any sites or forums that would include a link to my Adsense site (sigs., etc...).

    My traffic today is kinda low (474 page impressions), but it's only 1:30 PM still a few hours left in the day. I imagine I'll max out in page impressions at about 1700 today, that's about average for this small niche site.

    I might be jumping the gun as far as testing this Adsense tip, anyways so far, so good!
     
    slimjim2010, May 22, 2010 IP
  16. Zor Prime

    Zor Prime Peon

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    #16
    Very interesting. Is there a reason why you are suggesting not to disable the setting on high volume websites? (opposed to only disabling for niche sites)
     
    Zor Prime, May 22, 2010 IP
  17. earticles

    earticles Well-Known Member

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    #17
    I tried it. i'm curious to see what happens, I will keep you updated :)
     
    earticles, May 22, 2010 IP
  18. sseicu

    sseicu Greenhorn

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    #18
    For me didn't worked. I made this setting but the result was negative. Now I changed back.
    Thanks anyway.
     
    sseicu, May 22, 2010 IP
  19. vihutuo

    vihutuo Well-Known Member

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    #19
    I tried this for 2 days, didnt work for me either. Earnings were lowered. Maybe it depends on niches
     
    vihutuo, May 22, 2010 IP
  20. Oranges

    Oranges Active Member

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    #20
    It works if there are more advertisers in that specific niche, to get targeted ads.
    And it works if your niche is related to products reviews and your visitors are looking to buy products.
     
    Oranges, May 22, 2010 IP