Thinking of purchasing competitors site and have questions

I've been approached by a competitor who would like to sell his site. I plan on asking for his site traffic and revenue. I'm able to check his backlinks and his pages indexed in Google. Based upon this info, I should have an idea as to the value.

Q: Since this is a competiting site, what should I do if I should aquire it? I don't want to run two sites on the same topic, but clearly my reason for buying it would be SEO related. Plus, this purchase would have to make fiscal sense and I'd want to get ROI. Suggestions?

 

well, it depends on quality of traffic - random visitors, returning visitors, client database...
if there are random visitors only - you have to run two sites with wide promotion of another site on one of them, and check stats, until you see that most of them referred to one of them. then you could close one of them or make redirection.

 

i have some sites with the same niches, i tend to run them independently as competitiors

 

IF this other site has some SE rankings so don't kill them by parking the domain at your other site

Just run them both as competitors and get a bigger share of the market

Think like that. if a market has 3 big companies producing some product and you own one of those 3 companies so you have 33% of the market but if you own another company then you have 66% of the market.

This is a well known marketing technique - just don't lose that site SEO ranking if any

Good luck after all

PS: I think this thread belongs to general business forum

 

I would eaither redirect their url to your sites url, or just continue running both sites.

 

Run both sites seperately on different hosting platforms...