I'm moving to a new community outside of Guangzhou. Background info… It is a beautiful gated community of about 300,000 people. This place contains all sorts of parks, lakes, restaurants, sports facilities and just about anything you can think of to do. This is the kind of place that if not for work, you would never have to step outside the gates. It’s a huge place with it’s own bus system. Of the 300,000 residents (roughly) there are about 10,000 foreigners, and possibly 50,000 Hong Kong people (who speak English). Currently there is only one English website for this community and it's nothing more than a few pages of information about different facilities, nothing in-depth or special. I'm thinking of creating a website for English speakers in this community. This would include things like information on what’s happening, a message board for connecting with people, and probably something like classifieds, personals, and such. I figure if I can market this thing correctly I can make it popular among the community as, THE resource for connecting with others, and finding out what’s happening (there's all ways something going on) then I could possibly make some revenue from ads on the site. I figure this could be something I can set up and not spend an absorbent amount of time on. What are your guy's thought on this idea? Pro's... con's?? __________________
What's this community? Sounds a tiny bit like Country Garden? But 10,000 foreigners and 50,000 Hong Kongers in one (community), i have never heard of. And think you have your numbers wrong. Having lived in Guangzhou and surrounding areas as a ex-pat, i do not think this sort of website would have a very large appeal. Guangzhou already has a couple of useful expat sites on the web. And like i said i dispute that 10,000 foreigners are living in the same community..
No this community is called Clifford Estates in Panyu district. And the numbers are correct, at least these where given to me by the adminisration office.
If you are going to do something like this, you have to create local ads about your site so you can get targeted traffic and users. Maybe put your ads in some Chinese or local web-sites or if there are any, try to publish your advertisement on local newspapers or magazines etc. Good content/community + targeted advertising strategy is the formula of success for local-based web-sites