We have an online store, a brick and mortor store and we are considering an ebay store. I will be adding a link to our main store in the ebay about us page. This may give a PR boost, maybe not. But it should drive some traffic to the main online store. We have sold a lot on ebay but this will be our first venture into an ebay store. Any help on advice, software tools, etc would be helpful. Thanks
Remember that Ebay isn't always about convenience as it is for getting a deal. My sister in law just made thousands on selling her old clothes. Selling things for list price is going to put you in competition with people who will be selling products below cost. Good Luck!
I thought doing that last year; then I thought against it. The ebay fees for a store that will get you a good PR is like $500/month or something. For that; you can go and get the pr boost you are looking for elsewhere.