I have done profitable campaigns in 3 countries (other than US), here are the steps I followed: 1. Pick an international CPA offer from any of the CPA networks like 7search, Azoogle, MaxBounty. 2. Search for Keywords using google's keyword tool. If you picked a non-english speaking country from earlier step, make sure you select native language within the keyword tool. 3. Next, create the ad-copy in English and then translate into native language using any of the translation tools, like Google's Translate, etc. or once you start making money maybe hire someone to do better grammer translation which I'm sure are going to be better than free online tools. 4. Create Google's content text ad only for 1 country at a time using above keywords and ad-copy. 5. For international offers you can get content traffic much much cheaper than US. 6.I have seen on my ads lower CTR if I do split test on 2 or more ads on content, rather I create a single adgroup per adcopy. 7.Once your content text ad is getting good conversions create another adgroup for image ads 8. Place image ads on only those sites that you saw conversions for text ads. You can do this my running performance report. You are welcome to add your experiences with international offers.