The Ultimate Marketing Loser's Guide Faillure guru speaks of his marketing experience for the first time and reveal: 10,000 internet marketing techniques that have been proven NOT to work. ^^imo would just be a compilation of all the internet marketing books out here.
I think a good product would be "Newbie, Shut the Hell Up!" Learn 15 Amazing methods for shutting up, including the $15million dollar a year profit tool; the search button.
101 steps noobs must do before they make a porfit. once all of them are done, you now can go on to making some real money.
I guess you can try to research some marketing scams, or you ask some of the experience members in this forum. And then you can write the whole compilation so the newbies wont make the same mistakes. And its a useful ebook.