well if you have ads on your site depends on keywords used on site to the payouts from ads. If I had 300k I would be listing affilate programs, and any other offers that paid you for signups. I rekn you could make easily 2k a month at a minium. and If you wanted I could help you do this.
If you have a $12 CPM, you would be making $12,000/month. CPM is really the key. What type of web site are we taking about here? I have just over a million page impressions so far this month.
How do you you get $12 CPM? For CPC, if you assume 1% CTR and $.10 per click on average, then it would generate $1000 per month. Do you think those are realistic assumptions or would it be higher/lower?
That depends entirely on the type of ads your content attracts, the type of visitors your content attracts, and the layout of your pages. I've had average CTR's of 10 with previous page mixes and layouts, but my average CTR has fallen to around 6.5%. Spammy projects can achieve much higher CTR's, at the cost of usually having much lower traffic. My CPC is a little more than double the number that you are estimating, but that's based upon my niche's. Spammy niche's can achieve much higher CPC's, at the cost of usually having much lower traffic.
It would depend on your niche, how you're monetizing that site (ads only, or other ways), how well targeted that traffic was, and how effective your marketing copy is to get your visitors to take whatever actions you want them to take.
Automotive sites can get better than $20 cpm. Totaly depends on the site, and content. MonkeyMeter.com is.
I think it's safe to say, if you know what you're doing, that 20k+ a month is a very reachable objective.
I doubt that's safe to say. As Will has said, it depend on the site. Obviously 1,000,000 page impressions helps, but if its not on a good topic you'd be surprised at how little some high traffic sites make. I've made more money with a site that averages 4000 page views a month then one that averages 500,000.
So lets say the site is very general covering pretty much everything under the sun, a specialized search engine. I've just started putting up some affiliate program banners so we'll see how those go. So far the CTR is pretty low. I'm guessing this is partially due to the fact that the ads aren't contextual and therefore aren't very relevant to the content. Another question: which typically gets more clicks, text ads or banner ads?
Usually text ads perform better, especially if you can integrate them into your content. But like most things it depends on your visitors - a non tech savvy audience will be much more inclined to click generic banner ads.
Kontera and Amazon text links work great for me. Banners pay off if you use advolcano and sell them for a flat rate a month to advertisers. But everyone is right in here, it depends on many variables indeed. If I were you and I had that type of traffic, I will get one of the many internet marketing pros in here to help you develop an efficient campaign for your site so you can start making some cash. Good luck!
Any takers? I'd do a revenue share or something with anyone who could figure out a good way to monetize the site.