WordPress and other Content Management Systems have a huge advantage over a static website. Google points this out in a 2005 patent application. It used 63 criteria in the application the top 21 were all about content and content that changes over time. Links didn't get mentioned until #23. Go here to read more http://appft1.uspto.gov/netacgi/nph...&co1=AND&d=PG01&s1=20050071741&OS=20050071741 Then you will understand why websites built with a content management system like WordPress have such a huge advantage.