The Value of a Website

Discussion in 'General Marketing' started by lmcstar1, Jan 3, 2012.

  1. #1
    Does anyone know when is come to selling websites, how to estimate or determine it's value?
     
    lmcstar1, Jan 3, 2012 IP
  2. dmarkers

    dmarkers Greenhorn

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    #2
    Well, Don't quote me... but for me If it's not already earning revenue, I determine by its ranking in google... if not, the keyword focus, search volume, buyers intent, and potential.

    For example, I need to sell this site I have.. It's on the first page of google, but the keyword is golden and could make me a TON of money.. yet I have not done anything with it for over a year because I've not got much time.

    I know I can sell it for a decent price, yet it will be capped due to the revenue lack. And the way you sell the attributes will count as well. Let them know the potential and benefit, and how to do it.

    Hope that helps a bit...
    Dave R.
     
    dmarkers, Jan 3, 2012 IP
  3. mhovingh

    mhovingh Well-Known Member

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    #3
    There are lots of factors that can be figured in when trying to sell a website. Ultimately, the value is what someone will actually pay you. Trying to get an idea on what that should be before you sell requires assessing various aspects of the website/business, and those aspects change in importance based on a case-by-case basis. There is no way to quickly write up a guide on assessing a website because of the variables involved.
     
    mhovingh, Jan 3, 2012 IP
  4. simon101

    simon101 Peon

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    #4
    I‘m no expert on this, but from what I‘ve read, a website will be worth roughly 10 times its monthly revenue. E.g. a site earning $100 a month will be worth around $1000. As others have said, there are many variables, so this yardstick is by no means set in stone.

    Have you browsed flippa dot com? If you spend some time browsing the listings you should soon get a good idea of what sites sell for. You could also look at flipwebsites dot com; it’s a fantastic resource with a ton of free info about buying and selling websites.
     
    simon101, Jan 3, 2012 IP
  5. mash240

    mash240 Active Member

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    #5
    95% of sites for sale in places like DP and Flippa will go for 5 - 10 months revenue. The other 5% are harder to work out as their value will be in site design, domain, brand etc.
     
    mash240, Jan 3, 2012 IP
  6. lmcstar1

    lmcstar1 Greenhorn

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    #6
    Thanks! flipwebsites dot com looks like it has alot of great info!
     
    lmcstar1, Jan 3, 2012 IP
  7. arpita1989

    arpita1989 Peon

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    #7
    when you are having good traffic and good visitors for your site why do you want to sell your site,just post good content and move forward you can see wonders in future never get attracted to attractive offers and loose good future,just an advice dear friend
     
    arpita1989, Jan 4, 2012 IP
  8. B r u z z y

    B r u z z y Greenhorn

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    #8
    Basically you may estimate the value of your website by multiplication of your monthly profit by 6. It is the most understandable way for your potential buyers. Of course there are many other factors. E.g. Wikipedia - it is non-profitable project but if they will wish to sell it the price will be really high.
     
    B r u z z y, Jan 4, 2012 IP
  9. Matt-APEXCGI

    Matt-APEXCGI Peon

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    #9
    Well there is no way to check the value of website correctly.

    Just multiply your monthly revenue by 12 you would get the worth of your website.
     
    Matt-APEXCGI, Jan 4, 2012 IP
  10. julianmag

    julianmag Greenhorn

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    #10
    Some websites have a strong brand behind, for example if they have a looot of followers on social networks (Twitter, Facebook, etc) and also a huge number of subscribers for mailing. The site can be measured by a future value estimate, of course you should know about the Internet sector to understand the potential (as a buyer, and as a seller). Usually the easier way to measure the value is by multiplying the current earnings revenue x 10 (why not 12? for simplicity).

    But can use other parameters like the number of subscribers.

    For example some niches might have subscribers that really worth for the business. Investopedia for example measured their website value per subscriber in the newsletter or registered user.
     
    julianmag, Jan 5, 2012 IP
  11. vedaliya

    vedaliya Active Member

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    #11
    flipwebsites is good for know website revenue.
     
    vedaliya, Jan 5, 2012 IP
  12. Alexander P.

    Alexander P. Peon

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    #12
    Most people value of a website through its through its PR. Well, it is because PR shows the relevancy of a website to other website and an authority over the others that is why most people determine the value through a portals' PR.
     
    Alexander P., Jan 6, 2012 IP
  13. casinomegamall

    casinomegamall Peon

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    #13
    Its all about on your website's content, traffic, back links and much more. After checking all these things you can sell your website.
     
    casinomegamall, Jan 6, 2012 IP
  14. Laceygirl

    Laceygirl Notable Member

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    #14
    Typically, people will pay 9X to 12X the monthly revenue if the site is making between $10 to $200 a month.
    Once the site makes more than $200 a month if the site has stable increase of revenue month by month then that margin can go up to even 20X the monthly revenue.
     
    Laceygirl, Jan 6, 2012 IP
  15. ReaverKS

    ReaverKS Peon

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    #15
    It's very complicated but it comes down to quite a few things: is it making money, if so how much for how long, how consistent, what costs are involved, what is its PR, how does it fare in SERP's for its keywords? Many sites are valued at about 10-14 months worth of revenue, so if it makes 100 a month you could probably expect to get $1000 to $1400 for it, but of course this is just a ballpark figure...
     
    ReaverKS, Jan 6, 2012 IP
  16. golfpro1

    golfpro1 Peon

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    #16
    There are factors to take into consideration, like its PR (Page Rank), Alexa Ranking (the lower the better), and traffic
     
    golfpro1, Jan 7, 2012 IP
  17. golfpro1

    golfpro1 Peon

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    #17
    You could determine the value of a website by the PR (Page Rank), traffic, rankings for keywords, Alexa Ranking and other factors
     
    golfpro1, Jan 8, 2012 IP
  18. rith

    rith Member

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    #18
    The best way to get massive traffic to your site is to learn the right rule of online marketing.
    When you know it clearly, you will see the big result.
     
    rith, Jan 8, 2012 IP
  19. golfpro1

    golfpro1 Peon

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    #19
    You can determine the value by the Alexa ranking, traffic, PR (Page Rank) there are plenty of sites that will estimate the monetary value of a site
     
    golfpro1, Jan 9, 2012 IP
  20. golfpro1

    golfpro1 Peon

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    #20
    You can determine the value of a website by for example looking at the Alexa ranking, the PR, and the number of visitors
     
    golfpro1, Jan 10, 2012 IP