The Biggest Marketing Lie#1: “All I need is a Good Product, Good Service, and a Low Price†How many times have you been suckered into believing that the reason why you are failing was because of your product, customer service, or too high a price? It is a BIG mistake to start an online business, open your doors, and wait for people to show up. Yet for some strange reason, they never come. Next thing you know, you’re out of business. In some cases, people spend months, sometimes years working to perfect the product or service they sell. Constantly delaying action because they believe everything has to be “Perfectâ€. People don’t show up at your online store for good product or service. It’s expected. What they WANT is a good reason to buy your product or service. Fail to provide that REASON WHY, and they’re high tailing outta there. Focus on getting people to show up. Everything else like fine tuning product and service is secondary. Of course, you want your product or service to be top notch, but having good product or service alone won’t make people buy, it will only make them want to come back. This is just how powerful attraction marketing is. You will find that it was never about the product or service. But it was about you, how well you market, and how others perceive you. Marketing success is not about cool ideas, perfect products or service. Marketing success is about finding people who DESIRE what you have to sell and finding efficient ways to get that message across to them. Making them want to buy ONLY from YOU. When you are an ace at this marketing gig, than you can start perfecting your products, services and develop brilliant ideas. THAT IS THE ORDER. FOLLOW IT. Most people have it so backwards. Your first problem is finding the market for your product/service, and secondly worrying about what you’re going to sell. Let’s talk for a moment about low price and why you should avoid it. Low price is the function of the herd mentality. People feel they need to be somewhere in the “ball parkâ€, feeling the need to be similar in price to their competitors to have a chance. My experience has proven that low price is reserved for those who are inefficient marketers. If you compete on price, there wasn’t enough value established in the eyes of your prospect, leaving them no other choice but to shop around for price. Comprende? I have learned that success in business is dependent on how good your marketing is. Nothing more, nothing less. Price, service, and ideas are all secondary to good marketing. Stop wasting your precious time trying to come up with the next “best thingâ€, and start focusing on attracting people who will buy from you. To accomplish this, as I stated in previous Marketing Lie posts, you must establish yourself as an expert in your field. Not some run of the mill mall kiosk peddler. This creates the buying preference in prospects minds. You become the obvious choice. And best of all, it reduces “Price Anxietyâ€. Eliminating competition from the battle field (non-existent), and allowing you to charge virtually whatever price you damn well choose for your product/service. This concludes the end of this series. I will be posting short videos soon on each of the 5 Biggest Marketing Lies Topic, stay cool, stay profitable, to your success my friends! Later Later
This is really great info. Covers many mistakes I have made over the years as far as being focused solely on the product and totally underpricing myself. I am surprised there aren't more comments.