The Top 10 Alternatives to Google Adwords

I think adengage is good too

 

The Chitika write-up is a bit outdated. Our primary ad unit is no longer the eMiniMalls, but rather Chitika | Premium. We're still most viable in conjunction with AdSense, but the model is a bit different.

Now, what happens is we target the keywords people use if they come to your site via search engine. If they come to your site directly, our ads either don't show or they show backfill - AdSense is the #1 backfill choice.

So someone comes to your electronics blog by searching "Apple iPod". Whereas AdSense would serve ads based on a keyword breakdown of your content, we'd serve ads based on "Apple iPod". Targeting is better, which makes for better CTR to search traffic.

Dan Ruby
Chitika Director of Marketing

"5) Chitika

Chitika - The Leader in Impulse Merchandising
Chitika (pronounced CHIH-tih-ka) is different to most other internet advertizing companies and presents an intriguing alternative to Adwords. Founded in 2003 Chitika is the industry leader in impulse merchandising. Chitika supports innovative publisher-side advertising and merchandising solutions and services that will help you maximize your advertizing campaign and attain the highest possible conversion ratios.

The key to Chitika being a successful Adwords alternative is that instead of standing alone as a single advertising solution Chitika provides a way to compliment your existing advertising campaigns by featuring your products for sale directly through their advertisements. They provide Ad Units which are very different from the standard pop-unders and ad boxes that everybody else provides. The key difference is that instead of displaying the 'industry standard' advert boxes with image, video and text Chitika provides active boxes that show targeted products from your advertising campaigns. As an advertiser you only pay for the click thru on the ad is someone actually purchases the product. What happens is that Chitika tracks people arriving at the website via search engines and then converts the search engine string into a series of related products that it then shows in the advertisement and on which the visitor can click to purchase. This is referred to as impulse marketing and works in the form of what Chitika refers to as Premium Ad Units or eMinimalls.

While not a standalone alternative to Adwords feel free to give it a try as a way to compliment your other advertizing services.

For advertisers and media buyers, Chitika is a proven channel for targeting on-line consumers and qualified buyers. If you visit a site showing Chitika's ads from a search engine then the Chitika premium ad unit kicks in showing you ads that are specific to your searching - otherwise the publisher can have it show an alternative ad provider, such as adsense, or they can just have it collapse away to show nothing.


Chitika allows you to display targeted products based on what people searched for to get to the page providing a robust comparative shopping experience and an additional way to advertise your goods.

Click here to visit Chitika's website and sign up today."