And this should be the way to go for most news-related websites. Pop Ups and embedded video-advertising are two of the most annoying features in websites supposed to provide a quick overview to headlines not to merchandising, examples usatoday.com, cnn.com. etc.
I like it, it looks like a print version of a newspaper. For a news site, it's pretty good about not being overloaded with ads and information. Most news sites are too busy for me.