I always just put my root webpage (home page) down whenever I submit to directories or trading links with another site, but if I'm targeting the keyword: Levitating Globes, should I put the address to the page that has levitating globes on it or is it okay to just put your home page, even though there maybe little on that page having to do with Levitating Globes? All these rules about SEO make my head spin.
Absolutely... Each page on your site should be targeting a different keyword or keyword phrase (or 2-3 keyword phrases if they are very similar variations of the main keyword phrase being targeted). Trying to make your home page rank for every keyword phrase you want to rank for is a bad idea IMO. It's much easier to get a page to rank well for a particular keyword phrase if that page's <title>, <h1>, <h2>s, content, keyword rich URL, link text from inbound links (from internal and external pages), etc. is focused on a single topic or keyword phrase. It's much harder to get your home page to rank well for many (I'm not talking 2 or 3, but hundreds or thousands) of keywords/keyword phrases. You can't put 1000s of keyword phrases in your home page's single <title> element. You can't put 1000s of keywords and keyword phrases in your home page's <h1>. You don't want 1000s of <h2> elements on a single page like your home page. Don't want want to have to include 1000s of keyword phrases on your home page's content (imagine your keyword density if you only mentioned the 1000 keywords once each - 00.1% for any one keyword... and it would be much less because you would have to have other words, not just keywords for the text to sound normal). Your home page should typically be targeting your head keywords. The farther away from the home page you get (the deeper you click into your site) the more long tail the targeted keyword phrases should be. You WANT links that point DEEP into your site from other relevant sites (and relevant pages on YOUR site - often overlooked) with link text relevant to the keyword phrases being targeted by that deep page and it's <title>, <h1>, <h2>s, content, etc... Deep links help to build domain authority. The search engines do not just care about how many inbound links your site has when they are looking at domain authority. One thing they are looking at is whether everyone links to basically just your home page (not much of an authority) or do you have a substantial number of inbound links to lots of different pages on your sites (more of an authority). If you thought about it ahead of time and built a Theme Pyramid based site where you create pyramids or verticals or silos within your site each about a different topic or product (category) and the deeper you link into the vertical the more specific you get about the vertical's topic, getting these deep links to pages up and down a vertical helps the entire vertical. The pages in the pyramid will all be relevant to the same topic, some more general... some more specific... and making any one of them stronger with inbound external (and internal) links w/ relevant link text helps the flow and strength of relevancy within the entire pyramid.
@Canonical was spot on. The anchor text of inbound links should be in-line with what you are targeting on the specific page the link goes to. Just be sure to switch things up occasionally because it's a clear red flag to Google if all of your backlinks have identical anchor text.
wow Canonical, Thank you very much, that was a class and a half, great job man and well explained. This guy is telling it Guru styles.
An article on the tedious nature of SEO called The Tedium of SEO. Worth reading highlights how SEO can be fun and effective.