I am new to the forum and hope that this is helpful and not repetitious! I am very concerned with the results of my testing yesterday and feel that it could negatively affect a lot of people and would appreciate input. If you take a number of keywords with varying levels of competition, find top ranking sites for those words, and then search for those sites in Alexa, here is what you will probably find: 1. Most of the sites will have been started between the years 1994-2002. 2. A handful of the sites will have been started between 2002-2005, with an occasional site that began in 2006. 3. A very small number of sites that Alexa has no inception date information on. The implications are upsetting and would be interested in what other people find.