"The right words sell. It’s scientifically proven. The question is though, can you find the right words to sell your message?" To get the best results from your email campaign, your copy needs to be relevant and engaging. Striking the right tone with your subscribers can mean the difference between success and failure. We recommend testing different approaches in your campaigns. Do your customers like the direct approach (e.g. "find out now") or do they prefer a softer, chattier style (e.g. "you can find out more on our website")? Director of Copywriting Devon, Derryck Strachan, says, "A good copywriter should know tried and tested tricks of the trade – techniques that have worked before and will work again for your business. That knowledge can save you a lot of time and money in trial and error".