I've been a big fan of Google for many years, but their June 27/July 27 update has really left me wondering what they are smoking out there. To those who say that it is better than MSN or Yahoo, my response is that this isn't a very high standard to compare it against. I'm very dissatisfied with all search engines right now. MSN does good with their results, but don't index deeply enough. Yahoo can index pretty deeply, but can't seem to get 301 redirects right even after they have been in place for six years. Google indexes everything, but doesn't do a good job of weeding out the spam and the last update has taken out a lot of really good sites along with the spam.
I think actual problem started when Google publicized PR thing and then there after lot of things come into industry.And now Google thinks it has to cope with these extra activities of SEO people and in this course Google is not feeling shy to ban or de-index or penalizing websites which is creating complete chaos for webmasters and searchers.When anybody search about the keyword they don't have any idea why particular relevant site is not coming up into serp but underground reality is different. Google is lucky that its competitors are weak and dull enough to lay Google down otherwise Google has not left any chance of their own break down.
Agreed, starting to publish PageRank in the Google toolbar was a massive mistake. The moment they did this is the moment the practice of buy/selling links on sites shifted focus. I think if Google hadn't made PR public knowledge, we would not be in the mess we're in today. Also Google's rel=nofollow thingy is a no win situation for web publishers and only hurts those who try to stay on the straight and narrow. No advertiser buying ads directly from a website is willing to allow rel=nofollow to be placed on their links, so our choice is to either risk pissing Google off or losing out on a significant amount of income that helps us operate our sites. It is foolish to rely on just Google AdSense for ad revenues, and directly selling other ad slots on a website cuts out the middle man. Besides the TOS of any advertising program prohibits the changing of provided code so adding rel=nofollow to those links could be a violation of those terms. The reality is that if Google turned off the public display of PR we would probably see all of the PR selling problems disappear overnight and people would go back to buying ads on sites based on the quality of the site, not how much PR it had. Google made a mistake by publishing PR and then they compounded the mistake with a draconian anti-SEO campaign that is catching lots of really good sites that really try to avoid all of the SEO no-nos. [RANT] This whole thing has really made me mad and has wasted a good 80 hours of my time tweaking, breaking and then fixing lots of petty things on my site that are of absolutely no relevance to the end user just so that I make sure my site is 100% squeaky clean with nothing that could potentially upset Google. Simply making sure my redirects that were designed to help lost users get to the right place were 301's and not 302's has caused nightmares for me. The 301 vs. 302 issue is also about to cost me real money and increase my monthly expenses as I have collected a number of typo domains surrounding my primary domain to prevent typo-squatters from leaching off of my site and to help people with lazy fingers get to my site. Unfortunately domain registrars all use 302 redirects not 301 redirects so I have to pay my web host to set these domains up on my hosting account so that I can then set up my own 301 redirects. I don't like doing SEO and I avoid doing it as much as possible. I try to develop my sites using best development practices based on W3C HTML/CSS specifications and accessibility guidelines. Unfortunately Google is now forcing me into doing SEO just so that I can get out of any SEO penalties I have been flagged with because of mistakes caused by me not doing SEO. That is really perverse. [/RANT]