The problem about the impressions! it doesnt match the number of my uniqe visitors

The problem about the impressions! it doesnt match the number of my uniqe visitors.

I got around 1,000 uniqe visitors a day. but the impressions in google ad shows that I only have 100 impression. what's wrong with it??? help

 

do you have ads on every single page? are every one of those 1,000 visitors going to a page with ads?

 

Perhaps people are blocking ads in one way or another.

 

so wired, i placed in every single page of my site. they block the ads? I dont really think so, 1000 vistor, and there are around 800 block the google ads as they visit my site? unbelieveable.

 

You should be comparing page views rather than unique visitors with google impressions. But that makes your problem worse.

Are ads actually showing on your site - PSA's etc don't count as impressions.

There's a few other 'little' reasons for differences - people viewing via the cahed version etc but that's not going to explain your big difference.

We normally have 'impressions' at about 80% of page-views. So I guess max 10% of users disable javascript or block ads. Probably less.

I think ad impressions is usually pretty well measured so you need to look at a sample of the 1000 visitors, check they were 'real' non-robot visitors, see what pages they actually looked at, and try and work out why ads weren't showing.

Also, are the visitors from a country where relevant ads are likely to be available?

Also check that you haven't corrupted the publisher id code in the google ads code.

 

I see. thanks alot

 

well,
normally they (adsense) do not count every single page load.. i wrote a mail to support team regarding the same issue. The said that the stats show the impressions excluding invalid impressions.

 

I think some of your visitors have blocked the adsense ads..