The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he describes how web standards and proper design can affect the ranking and conversion of pages on your site. http://www.youtube.com/watch?v=a0qMe7Z3EYg lyrics:Your site design is the first thing people see it should be reflective of you and the industry easy to look at with a nice navigation when you can't find what you want it causes frustration a clear Call to action to increase the temptation use appealing graphics they create motivation if you have animation use with moderation cause search engines can't index the information display the logos of all your associations highlight your contact info that's an obligation create a clean design you can use some decoration but to try to prevent any client hesitation every page that they click should provide and explanation should be easy to understand like having a conversation when you design the style go ahead and use your imagination but make sure you use correct color combinations do some investigation, look at other organizations but don't duplicate or you might face a litigation design done, congratulations but it's time to start construction follow these instructions when you move into production your photoshop functions then slice that design do your layout with divs make sure that it's aligned please don't use tables even though they work fine when it come to indexing they give searches a hard time make it easy for the spiders to crawl what you provide remove font type, font color and font size no background colors, keep your coding real neat, tag your look and feel on a separate style sheet better results with xml and css now you making progress, a lil closer to success describe your doctype so the browser can relate make sure you do it great or it won't validate check in all browsers, I do it directly gotta make sure that it renders correctly some use IE, some others use Flock some use AOL, I use Firefox title everything including links and images don't use italics, use emphasis don't use bold, please use strong if you use bold that's old and wrong when you use CSS, you page will load quicker client satisfied like they eating on a snicker they stuck on your page like you made it with a sticker and then they convert now that's the real kicker make you a lil richer, your site a lil slicker design and code right man I hope you get the picture what I'm telling you is true man it should be a scripture if it's built right you'll be the pick of the litter everyone will want to follow you like twitter competition will get bitter and you'll shine like glitter if you trying to grow your company will get bigger design and code right man can you get with it