What qualities would the Perfect PPC advertiser exhibit? My suggestions would be the following.. not in order of significance... * Single Publisher/Advertiser interface. * filtering software so that any identified errors or abuse are removed from system, rather than removing account. * honesty * fully audited differential between income from advertisers and payments to publishers. * great communication skills - i.e. answering emails. thats just a few... I look forward to seeing your thoughts. see ya ET
don't forget about on-time payments or payments by request a lot of ways of payment quick, responsive and 24/7/365 support team
Up-to-date Statistics (maybe even live stats), and a sub-system that pays for your views that don't get clicks.