Hi, Does anyone know how to get my company on those orange background listing above your search results on google? I tried to create an adwords campaign but it only allows me to list my ads on the right column etc, but I can't seem to get any options to get onto the wide listing above the search results.
It's not something you can opt in to. Your ads get bumped up to there if you have a high quality score and are bidding enough. More on it here - http://adwords.google.com/support/bin/answer.py?hl=en-uk&answer=6546
How come that companies offer this to their customers then? I had a phonecall from a company that supposedly "works for google" and they told me that they can get me up there for 5 phrases for just £100 setup fee and £20 a month. (?)
Hello, I was wanting the same a couple of month ago .. but this is something you do not have control on... Google does is automatically ..it depends on several factors basically ..these are Sponserd Link... though I have seen my site twice at the same place where you want your site to be... but it all was controlled by google ..you can not do any thing for this ... If you want to try - just start a campaign and bid a very high price and then search for the keyword (may be more than 1) in google you will surely see your link in that orange background easy .. when I was wanting the same I did a lot of try and in last succeeded ..give it a hit ..it is not hard ..but only google has control over it .. Cheers - umesh281
Not exactly. There can be anywhere from 0 to 3 ads along the top. A high bid alone is not enough to get up there.
if there is only 1 advertiser, and your not getting the highlight, you need to bid higher. It only kicks in when you bid high enough per keyword. If there are at least 8 advertisers, it will almost always activate if advertisers are bidding more than .10 per click
As I understand, that is how it worked in the past but recent changes by Google are supposed to have made relevance a more important factor than bid. Sadly, the change does not seem to have made much difference so far - just in the last few days I have been knocked out of the top spots for my brand by new advertisers who have no relevance at all (i.e. the word is not found anywhere on their sites) so I can only conclude that bid value is still, despite Google's claims, the most important factor.
yes the bid is the number one factor... also, the keyword being found on the landing page does not make it relevant. Simply competing in the same space can be considered relevant. If I created a dating site called xyzdating.com and bid on eharmony... I am relevant, as google is going to categorize my website as dating in general. Then bidding on any keyword relevant to dating will be considered relevant, even if the keyword is nowhere to be found.
Accepted in principle but whenever I try it I get poor QS and keyword analysis that says my ad and site is irrelevant (despite the fact that the clicks I do get tend to stay longer and look at more pages than my adwords average.) which is fair enough and I am penalized with high minimum first page bids to get shown at all. However, given Google's statements about relevancy, I would have hoped that my QS10 keyword for my specific brand would outweigh the bids of competitors who do not sell the brand when it comes to head of page placements.
The simple basics of improving the QS apply here. Not only that, but a minimum bid level for a keyword should be attained to reach that spot. I have seen my competitor almost always appearing on that spot. That means his landing page and ad are optimized and he's paying a ridiculously high amount (as my bid was good enough too)
you are probably getting a lower QS because your CTR will never be as great at the original owner. QS is highly dependant on historical CTR averages and while you may get 5% CTR eharmony in that example would be getting a 20% CTR making it look like your ad does not perform as well.