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The Next Generation of Ranking Signals

Discussion in 'Search Engine Optimization' started by evelinawilliams007, Feb 15, 2011.

evelinawilliams007 Notable Member

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#1

Every 3-4 years, there's a big shift or addition to the key metrics Google (and, to a lesser extent MSN/Bing and Yahoo!) uses to order competitive search results.

1996-1999: On-page keyword usage + meta data

1999 - 2002: PageRank + On-page

2002 - 2005: Anchor text + Domain name + PageRank + On-Page

2005 - 2009: Domain authority + Diversity of linking domains + Topic modeling + Anchor text + Domain name + PageRank + On-Page

In 2010 and 2011, we've already seen the entry of social signals from Facebook and Twitter. The recent clickstream stories revealed that both Google and Bing employ clickstream data (Bing has done so publicly for the last 3 years, Google more quietly and probably longer), though this likely is a relatively small data point for both.
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guess branding and going social is a must in 2011, heck trends are changing daily.

evelinawilliams007, Feb 15, 2011 IP

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