Yahoo Inc. plans to make its Web site a social hub by hosting applications from other online services, part of the Internet pioneer's effort to spawn more advertising opportunities. "We are going to rewire the entire experience at Yahoo to make it social in every dimension," Ari Balogh, Yahoo's chief technology officer, said Thursday at a "Web 2.0" conference that drew a crowd of more than 1,000. The more open platform copies a concept that already has been embraced by Internet search leader Google Inc. and a variety of online social hangouts, including Facebook Inc. and News Corp. (NWS)'s MySpace.com. Yahoo's new look will give its roughly 500 million users greater flexibility to customize Web pages. They will be able to pick from a variety of mini-applications, known as "widgets," and plant them just about anywhere on the site, including their personal version of the front page. Hoping to capitalize on the social networking craze, Yahoo also is making it easier to connect with friends and family through its Web site. For example, it will highlight messages from e-mail users' most frequent connections let them track the activities and opinions of online buddies. I really wonder what this will mean to use webmasters ?
This seems like a great concept, yahoo needs to reinvent itself because it's been on a downward spiral for quite some time.
Yes but the quality of the traffic is much less. Google is able to monetize their traffic much more easily.