According to this link: http://adsense.blogspot.com/2007/06/policy-updates-and-its-not-even.html Google want people to now comply with the Adwords landing page quality guidelines. Here is an extract from above: 'We're now requiring AdSense publishers to comply with the spirit of our Page Quality Guidelines. If you're an AdWords advertiser, you might already be familiar with these guidelines, which are intended to provide a better experience for users, advertisers, and publishers alike. If you use any kind of online advertising, know that these guidelines encourage publishers to, among other things, create sites with simple navigation and substantial, useful content. This new policy requirement doesn't mean that you can't use online advertising; it simply means that if you do, you need to be sure that the way you advertise meets with the guidelines, whether it's through AdWords or through any other advertising program. However you advertise your site, it can always benefit from significant and relevant content, clear navigation, and the other points in our quality guidelines.' Do you think they are going to crackdown on sites that aren't full of any content at all now? I know proxies and arcade sites and file sharing / picture upload sites provide a valid service to people - but really, there is no content there and ads are without a doubt there for monetisation alone and nothing else.. any thoughts? (I don't own any of the above sites btw, just interested in where google are going with this!) Thanks
Can you translate that into a layman term? What is the meaning of "spirit of our Page Quality Guidelines" ?
Well, I think it's [fairly] straightforwards with regards to Adwords. They only want you to advertise your site under certain headings/keywords that relate to your site. However, I am not sure exactly what they mean when it comes to using that term and AdSense. Maybe they want this sort of blanket cover so they can weed out sites which are MFA but not in the way we think as MFA? (Okay, have I just made this more confusing? )
I think arcades will remain because there are oloyts of gaming adverts that can find a good home on arcade sites.
I belive this is targeted at MFA's and Arbriage(spelling), which may have a bare minimum amount of content but no real answers which people conclude that they must click an ad as its more relivant to there query. I think its finally proper that google has cleared up the "foggy" rules that existed for advertising AdSense sites with AdWords and other advertising solutions. Pierce
What sticks out to me is the part about "Sites with simple navigation & clear navigation". Many MFA's lack "simple" or "clear navigation" to encourage ad clicks.
These new rules leave a lot of room for interpretation. You can never be sure if it's OK and whether you will get banned or not. Nice point, Hopper
Yeah very true! I think this is why it's best to have [if possible] a fairly varied portfolio of sites in your AdSense account. In theory, it means they won't 'can' your account because of one site and maybe just warn you or tell you to stop using AdSense on one site but not the others. It'll be nice when the day comes when people aren't worried about losing their accounts, I am not sure how long that'll be but for certain it needs Yahoo! to open up YPN globally quicker than they are doing! Uh, gone a bit off thread now, sorry!
The bit I can't understand is they keep telling us how they can 'deliver targeted ads' to our sites. If I run a proxy site why can't they deliver targeted proxy approved ads to my site? I don't stipulate the ads they send me, they do that. If I get non-relevant ads on my site and therefore clicks, how is that my fault? Over simplyfied but I hope you get my drift!! Certain sites such as proxy sites do not need a lot of content.