My head is really hurting..there is so much conflicting advice i feel i know less now than when i first started! some people recommend promoting the very top items and others say avoid these like the plague...any advice??what do you do?? and if you don't do most popular items what do you look for??
listen to what bl4ckmaN^ said I suggest you stick to niches that you're familiar with. Lesser headaches to deal with.
I suggest you start small with things that sell, that are timeless. And when I mean timeless, they're products that will still be selling a year from now. As you start building a base, start branching out and trying new things.