The MOST Important Number

There is a critical, all-important number associated with
your website.

And it's NOT the number of unique visitors you get every
day or every month. There's something more important
than that. It's Visitor Value.

This is the amount of money each visitor spends with you,
averaged out. For example, you sell a product for $1000,
and 1 out of every 100 visitors buys; that averages out to
a value of $10 per visitor. If you make a 50% margin on
your product, then you can afford to pay up to $5 to get
each visitor, and still break even.

Understand this:

The person with the highest visitor value WINS.

That's the person who can afford to pay the most
money for traffic. It means you can afford high bid
prices, if necessary, and it also means that you can
buy visitors from partners, affiliates and even competitors.

So how do you find out what your visitor value is?
And how do you improve it?

To find out, just buy traffic and test it. Divide your sales
dollars by the number of visitors and you have the visitor value.

To improve it, follow this simple checklist:

-The classic formula for an effective web page is:

-(1) An attention-getting, benefit-driven headline;
-(2) a clear statement of unique value;
-(3) an offer;
-(4) a definite call to action; and
-(5) an easy way to respond

LOTS of people have a hard time with
Google AdWords. They looking around many online advises.

But they're still not selling enough. If that sounds
familiar, here's what you should do:

-Improve the headline at the top of the page

-Offer visitors something clear and specific

-Change what you offer to test visitors' response

-Provide an opportunity for visitors to opt-in and give you
their name and e-mail address. If possible, get their
snail mail address to, and their phone number.

Visitor value is higher for people if you can market to
them in multiple media, and not just the Internet. And
those who are willing to give you that information are
usually also willing to spend more.

Hope this helps somehow.

 

Good post.

People often forget that the main consideration of internet ventures should be conversions, not visitor numbers.

 

Good post unless you're not selling products but run an informational web site paid for with advertising. Then it's kinda irrelevant. Also, I'd argue that visitor value is less important than net revenue if you want to argue that way... the person with low visitor value and huge number of visitors can "win" over the person with high visitor value and few visitors (e.g. if I make $100 in sales per visitor for ten visitors, and Joe gets $10 per visitor with 10,000 visitors).

 

Great Post!

Back to the basics, we are all here to make better in the end. So more visitors is worth nothing unless those more are buying. Better to have a small audience of people who like to pull out their credit card than an audience that finds you in search engines and clicks off!

KG

 

Then you judge the value in terms of the number of clicks performed instead of sales made.

 

Great post!

you know, at first I thought you were a spammer, what with your step-by-step exposition.

 

I agree with you guys, usually some people are more focus on visitors than in conversion, and when the end of the month arrive and you have to evaluate your inversion, you have to focus if the conversion rate have been profitable.

CTR is great to know if your ad is doing great, but you have to compare it with clicks/sales to see if it's really profitable.

Congratulations, I really miss some post remembering this issue.