For companies everywhere, SEO will hopefully have obtained primary position within internet marketing strategies as the competition improves within the search engines and many companies flourish to gain the attention of the internet surfers. The popularity of on the internet look for has grown extremely over the past svereal years as more and more people opt to identify the company, product and/or support they are looking for but with seo never stand still, is your company doing enough to remain in the game? As effective as a well implemented web page optimization strategy can be; it is by no means always easy as companies everywhere contend to position for successful and highly aggressive keywords. For this reason, SEO groups and organizations are motivated to make sure they stand above the experience to make sure that the sites they will continue to perform on have a battling opportunity. One of the significant reasons behind the difficulty of seo is the continuous changes and half way through 2014; professionals and entrepreneurs are asking whether they are still on the right path to success. Want to make sure you're doing everything right in SEO? The below points should hopefully provide you with a push in the right direction... The Algorithm- Online look for motor optimization will always face continuous changes and in particular, up-dates will regularly occur to the requirements which will, although never directly exposed in details, possibly change the experience. Google began moving out Panda 4.0 in May 2014 as well as the Payday Loan upgrade focusing on not only spam sites but what look to be spam concerns (whether that is the objective of the question or not). The group behind Google requirements are regularly looking for methods to better the look for motor results so keep in thoughts that whatever you are doing as a part of your optimization strategy, that there is a group devoted to eliminating search engines of those indulging in negative SEO so ask yourself whether your perform is following website owner recommendations or is going to risk getting on the wrong side of Google. Refresh- It is 2014 so just imagine how many companies are now online? As time has shifted on, so too have companies in their way of thinking and as a result the on the internet market is now more aggressive than ever. With this in thoughts it is essential make sure that you are doing everything possible to provide your web page a battling opportunity. Make your look for optimization battle an continuous one; consider your link-building, social networking activity, on-site article writing and off-site material discussing. Are you doing all you can or allowing other sites get before game? Valuable- As mentioned in point one, Google are regularly looking at methods to upgrade its requirements and rid search engines of the lesser quality sites so it is essential make sure that the web page you will continue to perform on is in fact useful. Google wants sites that are useful, informative unique and of support to customers so consider whether your website is continuing to follow all of this requirements. From material (duplicate material must be removed) to the sites you are connecting too and getting links from to the perform you share offsite; what makes your web page user-friendly and why should it be the one to get the best position positions? Are you regularly showing why your website shouldn't be decreased off the look for engine?