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"The Marketing Management book by Philip Kotler" is worth or not for reading

Discussion in 'General Marketing' started by anukul, Nov 23, 2017.

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  1. #1
    I am new (almost zero knowleade) in learning marketing and finding the book that worth for reading. The book "The Marketing Management book by Philip Kotler" is worth or not? , I heard this is the real foudation of marketing as if the great book of all time.

    Please, help me, I want to learn it for start business.

    Thank you very much for every invalueable knowledge you give.
     
    anukul, Nov 23, 2017 IP