For those of you who have an online business, there are a few different aspects to take into consideration. However, one area not many online business owners think about is their ranking in search engines. The position and rank you have in these search engines is going to help when determining the amount of visitors your website gets. Obviously, the more traffic means an increase in your sales. The key is to get new customers to your site at all times so you get a wider array of customers. When it comes to searching the internet for a specific product or service, keywords are used by consumers. These keywords help search engines direct people to sites offering what they may be looking for. The search engine returns results that are the most relevant to the keywords typed in. So, to get the most out of your business you want to aim at getting in the top ten slots. These top ten positions are what people typically stick with, and it’s very rare that people scroll to the second or third page. There are some people that will research and go beyond page one, but the further to the top you are the better chance you have. This is where proper keyword usage comes in. You want keywords that are not in high competition and ones that have frequent monthly searches as well. You want keywords that are accurate to what you offer on your website. If you have irrelevant keywords this will stray consumers away from your site all together. There are SEO techniques that come into play once you have the keywords you want to use. This is going to make your site stand out as an authority site. The main thing about SEO is that you want to get positive feedback and everything you do should please the search engines. You want to keep your content unique and your website easy to use. Try to keep it updated as well so when spiders crawl your site, you get a higher ranking in search results. You also want to have links on your pages that lead to other relevant websites. For instance, if you sell golf clubs, consider linking to sites that sell golf accessories. If you have social media pages for your business, this will additionally help you as well. This will help increase your popularity among consumers and search engines as well. Getting your name out there is important and is going to result in people turning to your business the next time they need what you have to offer. Get your domain name out there as well so the search engine spiders have the chance to crawl and get you indexed faster. Reaching a large audience can take time and requires a lot of effort but in the end is worth it. You will notice an increase in your sales and profits which mean you are on the path to being successful.