The Importance of Informative Organic Content

Discussion in 'Search Engine Optimization' started by shalabh1977, May 31, 2008.

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  1. #1
    Informative and Relevant Web Content

    Now it’s necessary to provide well-written and useful content. When it comes to SEO-based web content, you should be looking for both quality and quantity. Most importantly, you should be looking to provide relevant content that can act as good linkbait. Though the car seat cover example above was able to trick search engine spiders in a bygone era, what it could not do was improve external linking. What site owner is going to link to content with a bunch of gibberish-inflected keywords? Who is going to Digg such an article? The answer: no one.

    So providing quality, relevant content has a number of uses:

    To improve search engine ranking for a particular topic
    To improve linking from outside sources.
    To help the site become an authority in a given field.
    Let’s take a look at number 3. The content you provide should be topic-specific. If, for example, you run that car seat cover site, you should be providing content related to cars in general, rather than straying into other areas of interest. The idea is to bring in auto enthusiasts and car owners. Providing a highly-informative and useful article on perfume isn’t quite going to enhance your conversion rate with visitors.

    There’s virtually an unlimited number of things you can write about cars, so the content does not necessarily have to be centered around the products you are selling – so long as the content remains in the same general area. You could even provide content about the Indy 500 or Nascar. The idea is not only for the site to be informative, but entertaining. You want to retain viewership and bring in new users.
     
    shalabh1977, May 31, 2008 IP
  2. monchito

    monchito Active Member

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    #2
    True, but don't overdo it. You my be able to bring in a lot of traffic be being 'entertaining', but that traffic is literally useless if it doesn't convert. So ALWAYS remember the true goals you want that traffic for, in this case: people that buy car stuff, etc.
     
    monchito, Jun 1, 2008 IP
  3. placeboeffect

    placeboeffect Peon

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    I'd rather have a quarter of the traffic but have it be visitors that are more in the "buying" mode. Focusing on buy related keywords is definitely a smart thing to do.

    Matt
     
    placeboeffect, Jun 1, 2008 IP