The importance of Branding yourself. Not your product

Discussion in 'General Marketing' started by hamish31, May 1, 2008.

  1. #1
    Hey there.

    Now not everyone is familiar with the importance of Branding yourself without branding your product.

    I'll explain it in a few short paragraphs and then I will link you to a Squidoo lens that I found which will explain it in more detail.

    Okay first of all, why would you brand your product? To make sales? Build Reputation? While all of this is good wouldn't it be better to brand YOURSELF? If you brand yourself won't your customers recognize you and not your product?

    If you brand yourself don't you think you have a better chance of selling other products you create aswell? They already know you for the first product you branded and if it was successful then they will obviously follow you and be interested in your other products.

    I hope your beginning to see that you must Brand yourself not your product if you want to continually be successful not just have a one product success.

    Now if you would like to read a far more detailed description and tips on how to go about branding yourself then just read this short article.

    http://www.squidoo.com/Branding-yourself

    I hope this information has helped you :) I look forward to your feedback.

    -- Hamish
     
    hamish31, May 1, 2008 IP