Google has been rolling out new features all year (remember Google Caffeine?), But Google Instant takes the cake so far. As we know from his other products, Google is all about user experience. He described Google as instant "research before typing." So how will Google Instant affect the future of research?What is Google Instant:It takes what you typed and already predicted the end and most likely results from streams in real time. The predicted results are based on popular searches.How Google AdWords Instant affect?For those of you worried about how this will affect your AdWords performance, you can breathe a sigh of releif. Somehow. According to the blog AdWords, Google Instant will not change how the ads appear. However, it gives new meaning to the "impression". It has a print) the results page is displayed for a minimum of three seconds when the user stops typing b) the user selects a particular outcome by clicking Enter or search, or select one of the expected results, or c) the user starts typing a query and click anywhere on the page - an ad, spelling correction, a search result, or a related research. This new way of counting impressions will more than likely change the number of impressions your ad would pre-flash.Conversely, Google said "[Instant] can also improve the quality of your clicks, as it allows the user requests like that more directly connect them with the answers they need."Say I want to search for an application running on my iPhone. If you type "app running" predicted a search result of "clothing running" (the-Arel is gray). Until I press Enter or Search ads AdWords that appear, and search listings of courses, are related to the purchase of clothing running. Once I said pressing Google I want to go into an application running and clothing does not work, change the ads.And the effect on the Instant Google search rankings?Time will tell, but directly from Google: "No, does not affect the ranking of search results." How is this possible? Well, for my part, if your site is already optimized for keywords Keyword cute composed of two or more words, you're in good shape. Instant because Google will give the user the result of the most popular search, it does not matter how many keywords or letters of the user type in.Check to see how your current keywords are ranking. If they are not high ranking, it would be wise to consider some more keywords to optimize.Large firms versus smallTry this: type "s" in the Google search box. What do you see? Search term is proposed "Sears" yields down suggestion box Sprint, Skype, and Southwest Airlines (there is no Starbucks).Small businesses to monitor their analyzes will probably see more clicks on longtail keywords. This will be true for more than a few small businesses. Almost everyone who is not a well known person / company / product will see more longtail keywords.So what does Google Instant mean for the future?As with all new introductions, there are many questions to be answered. Only one day, so it will be interesting to see the impact of Instant on impressions and AdWords click through rates. Are the clicks generate more conversions because the ads are more targeted? Is this the end of SEO? How can small businesses compete?If you are concerned about the impact of Google Instant on your SEO or AdWords, contact Adam to discuss how Adam Howitt Consulting, Inc. can help you improve performance.
Instant search is the thing when you search a word and suggestions come up, also results come instantly.
Oh, THAT instant - of course I knew of it. I was thinking it was some new search idea from Google. Thanks for clarifying.